Kenny Morrison

Kenny Morrison


Kenny has been on the leading edge of the California cannabis industry since 2006 when he co-founded two well-known medical cannabis collectives in West Los Angeles and Venice Beach. In 2008, Kenny exited retail and founded VCC Brands – one of California’s oldest and best known manufacturer-distributors of infused products including top-selling brands, 4.20 Bar, Venice Cookie Company, and Cannabis Quencher. In 2012, Kenny expanded into Washington where he co-founded Evergreen Herbal, a Seattle-based infused products manufacturer and distributor, which serves the state’s adult use market. Kenny has navigated over 10 years of change in the industry, and has emerged an expert and policy advisor by building top selling infused product brands known for quality and reliability.

Kenny brings a wealth of experience and innovation to one of today’s most exciting and fastest-growing industries. As a social entrepreneur and industry advocate, he currently serves on the board of directors for CCIA, the California Cannabis Industry Association. He is also President and Founder of CCMA, the California Cannabis Manufacturers Association. He is a committee member of FOCUS: the Foundation of Cannabis Unified Standards. (

The California Cannabis Manufacturers Association works to improve and protect a strong business climate for California cannabis manufacturers and cannabis producers. The CCMA represent many of the oldest and most trusted brands in the state, which are members of its board. Kenny is dedicated to helping create a thriving cannabis industry that benefits all stakeholders. 

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