Kenny Morrison
In 2006 Kenny co-founded a few well-known medical cannabis collectives in West Los Angeles and Venice Beach. In 2008, Kenny founded a pioneering cannabis CPG brand called Venice Cookie Company. VCC entered the the beverage category in 2010 at the request of actor and Venice Beach resident Dennis Hopper, who was searching for a hot cannabis tea while terminally ill with prostate cancer. Other award winning beverage and edible brands followed. In 2012 he expanded to the state of Washington as Evergreen Herbal, assisting in the creation of regulations with the Washington State Liquor and Cannabis Board. The company, now known as VCC Brands, house a family of California-bred heritage brands and IP, including California’s original bottled canna-beverage, Cannabis Quencher.
While serving his second term on the board of California Cannabis Industry Association (CCIA) in 2015, Kenny’s Los Angeles based cannabis business was raided by 100 law enforcement officers and DEA, which led him to co-founding CCMA (California Cannabis Manufacturers Association) in 2016 to advocate on behalf of the state’s most ethical plant-touching operators. As Kenny rebuilt his company from scratch with no money and only his reputation intact, he simultaneously spent three years fighting for the return of his seized cash and property from law enforcement, which was eventually returned in 2018. Kenny is a well-known cannabis CPG pioneer having navigated VCC Brands through well over a decade of profitability and change. Please visit DrinkCQ.com for more.
