Mark Ainsworth is the co-founder and Chief Executive Officer for Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF), a California-born innovator in cannabis cultivation and maker of the legendary brand Lowell Smokes. A veteran entrepreneur, executive, and creative visionary, Mr. Ainsworth is responsible for implementing the strategic direction of Lowell Farms Inc., overseeing the senior management team and all operations, as well as the overall vision of creating products that emphasize consumer safety while advancing the changing perception of cannabis use.
Since co-founding the company as Indus Holdings, Inc. in 2014, Mr. Ainsworth has been responsible for the ideation and development of its manufacturing systems – including product development, procurement, and distribution – and financial management systems; applying nearly 30 years of entrepreneurial and industry experience to the conception and implementation of product safety and quality standards, ensuring that all products adhere to industry regulations while remaining customer-focused and friendly. In 2019, Mr. Ainsworth led the continued evolution of then-Indus Holdings, Inc. from a private to a publicly-traded organization, his leadership proving instrumental in the company’s shift in strategy and organizational management; and leading to across-the- board success in various areas of the business.
Mr. Ainsworth’s achievements as Chief Executive Officer are rooted in his previous experience as the founder of Pastry Smart, the first and only American Humane Certified and Organic bakery and confectionary manufacturer in the United States. Formed in 2006 in San Mateo, California, Pastry Smart is recognized as a pioneer among modern food companies, formed out of Mr. Ainsworth’s desire to “clean up” the bakery aisle and offer artisan breads and baked goods that are organic, natural, and humane.
As an expert in research and development, Mr. Ainsworth has consulted with multiple Fortune 500 companies and developed Pastry Smart products for globally recognized retailers.
Mr. Ainsworth previously served as Executive Pastry Chef for Pebble Beach Company and in a similar capacity for The Ritz Carlton Hotel Company.
“Much of the reason why I am so process driven is because I came up in the culinary industry,” Mr. Ainsworth says. “When you are running a kitchen, you have to be structured in order to focus on quality and customer service.
“From financials to food, you have to create systems, understand process and emphasize quality – quality in the product and your people. That is what inspired me to take on leadership roles in operations and entrepreneurship. I pride myself on the ability to connect with, align, and empower people, and those experiences led directly to the creation of Lowell Farms.”
A member of the American Culinary Federation since 2013, Mr. Ainsworth is a graduate of Johnson & Wales University, where he studied Pastry and Food Service Management.